Get yourself found by Google and other search engines quickly and for the right things. Tell Google which pages you want to be seen, and which ones you don't. Use the best ways to give Google the information they need, and the way they want it.
We don't use black hat techniques such as buying or spamming links on other pages, and we don't stuff keywords all over your site. We do stuff that is recommended by Google and which your users will find useful.